Like all advert, whether there imagery or animations or what not, you need to market your idea.
So I thought like most adverts there are always posters that sell the idea too, different type of marketing.
So now I knew my idea for the advert, and how I was going to portray it. The nest step was using the theme of the British to enjoy the cup of tea.
So for a reference to start me off I looked at various tea campaigns and ideas of posters, layout, content and imagery.
I am looking for something on the lines of simple, elegant with that sense of hierarchy involved, but also potentially branding it towards my Polaroid theme I have running through the advert, it could end up being retro too.
Here are my references.
It's a clever campaign, but too busy, I like the style.
A bit too simple, but powerful message
This is a mix of both, love the idea of mixing typography within the elements of tea, simple and easy on the eye, my type of style.
It's funny and clever
Really like the style of this campaign, simple and too the point.
This is one of my favourites, you feel the message being portrayed, and love the aesthetics running through the poster.
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