Evaluation

Evaluation

The brief was set back in September, and it was a very open, the only one thing was that your idea and your final outcome had too relate to, 'This is Change'.

As a final major project its a continuous development project, exploring different techniques, lots or researching and more importantly lots of experimentation, (trail and errors) given that most were unsuccessful experiments, some had potential, however if they were for another idea or someone else's project.

Anyhow after months and months of going around (what I call a wonderland) I finally knew how my outcome should be represented, through the medium of an advert. 

I already had the proposal, which steamed from tea and social class, then that was slightly tweaked down to creating a British tea campaign.

With all the ingredients there, it was then working out how to structure and formulate my proposal into this advert, but needed to know what style and how I was going to do it.

Then the answer Polaroids and using my own CGI elements (using a green screen) too.

I am quite happy with the final outcome, came out better than I expected, half the time when you have the visions they don't always work out, but this time around it did. The hardest part was making sure the footage matched up to the style of the Polaroids and keeping it consistent. 

The small details I feel made the advert a success, the narration and the fluidity of the advert.

If I was asked to do this project again, I would probably push the idea of projection mapping and using 3D Particles as an affect. I like the flow and elegancy of particles and there's something organic about the movement too. It's something new too learn and learning a new technique of showcasing your art in a different format.

I very much enjoyed working in After Effects I feel over the course of the year I have enhanced my knowledge of post production and I can only get better with more practice and gaining more experience. A great thing working on the final major project is that you enhance your skill set to be a graphic designer too, with organsing and laying out your portfolio (whether its printed or digital) so your always in a development of bettering your skill sets.

Over all I have thoroughly enjoyed doing my final major project, met some great people, learnt a great deal and enjoyed being involved in the process. I can't wait to start to curate my own exhibition and get everyone drinking tea again.